Welcome to Industrial Automation SHENZHEN 2015

China’s economy is rapidly transitioning to one driven by innovation instead of by inexpensive labor. Ongoing urbanization is driving demand for consumer goods. Rising labor costs are necessitating improved production efficiency. Pollution is forcing the adoption of greener technologies. Fast and cheap no longer works; China must transition to fast and high-quality. China needs to automate – and it needs to do so quickly.  

For Chinese companies, the key to competitiveness is investing in modern machinery that increases productivity and improves product quality. In Shenzhen, one of the world’s fastest-growing production regions, manufacturers and suppliers from all over the world gather at Industrial Automation SHENZHEN to present the latest products and services for production and process automation. Industrial buyers from all over southern China visit the fair because it is the one event in the region where they can find everything from control systems, industrial IT and machine vision to lasers, robots and test and measurement systems.    

We organize Industrial Automation SHENZHEN according to the interests of visitors. For example, robotics plays a crucial role in factory automation. Here at the fair, visitors can compare the dexterity, mobility and perceptiveness of various robot systems and evaluate how effectively and safely they collaborate with humans. And South China is a major electronic components producer, so Industrial Automation SHENZHEN is the perfect place for industry suppliers to meet new customers.

Despite the current economic challenges it now faces, China remains a key market for both domestic and foreign investors. Industrial Automation SHENZHEN is the gateway to southern China’s booming manufacturing market. Best wishes for a successful show.


Wolfgang Pech
Senior Vice President
Deutsche Messe AG

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